After nearly two decades of planning, Ireland has passed the Gambling Regulation Bill, marking a monumental shift in how the country governs its gambling industry. Approved by the Oireachtas on October 16, 2024, this landmark legislation introduces the most comprehensive regulatory framework since 1956.
The bill establishes a seven-member Gambling Regulatory Authority tasked with overseeing licensing, advertising, sponsorship, and player protections. Among the most notable provisions is a ban on gambling-related advertisements from 5:30 a.m. to 9:00 p.m., aimed at shielding children and vulnerable individuals from exposure. Additionally, the legislation outlaws inducements such as free bets and VIP incentives, which have been criticized for encouraging compulsive gambling behaviors.
Another critical aspect of the bill is the creation of a social impact fund, financed through contributions from the gambling industry. This fund will support educational initiatives and provide resources for the treatment of gambling addiction. Companies found violating the new rules, especially those failing to protect minors, could face penalties of up to eight years in prison.
Minister of State James Browne praised the bill, highlighting its balanced approach to preserving the freedom to gamble while ensuring robust safeguards against addiction. “This legislation will make Ireland a leader in responsible gambling practices,” Browne stated.
The bill now awaits President Michael D. Higgins’ signature before it becomes law. Once implemented, it is expected to serve as a model for other countries seeking to modernize their gambling regulations.